Your website is frequently the first place you interact with potential customers, and therefore, it needs to make a strong, lasting impression. The purpose of your website should be to not only inform your audience of your products and services, but also drive qualified leads. This is why when you are considering a website refresh, you must reconsider every aspect of your website to ensure you are building a website that captures your audience and converts them to customers.

What is the buyer journey on your website? Should you conduct a survey to more fully understand your consumer’s needs? Is your site map clear? What pages, modules or features are necessary?

Once you have identified your plan and strategy, you’ll need to focus on site architecture, SEO, branding, and other design elements to build a site that fits your brand, but also is appealing to your target audience. You want to ensure the customer journey is a success from the start.

With these ideas in mind, we can help design and build a website with a priceless ROI for your business ensuring long-term success for your business growth

Marketing is a fast-paced industry and strategies can quickly become dated. How do you stay relevant and continue to maintain an edge in the industry? By staying informed of the latest industry news, reading marketing leader’s blogs, and listening to podcasts.

Podcasts and blogs are important marketing tools, but they should not be neglected for marketers to actually learn from as well. Here are our favorites:

1. HubSpot: Though a marketing automation system, HubSpot’s blog helps marketers addresses the current trends and gives insight into the trends driving the industry.
2. Neil Patel: An industry icon that can answer every question you’ve ever had about marketing strategy and explains concepts in an easy to understand manner on his blog.
3. How I Built This: Not just for marketers, NPR’s podcast interviews entrepreneurs to detail their fails and successes.
4. Marketing Over Coffee: Make this podcast a morning staple as you drink your coffee and take in a years of industry knowledge.
5. Social Media Examiner: If you need a social media deep dive, this is your spot for the most comprehensive coverage, though other marketing topics are also tackled. There are also great articles for beginners with easy to follow directions.

TrackingGoogle Ads is a simple and effective way to garner additional business, but are you doing it properly? There are a few key points to ensure you are getting the best return on investment, starting with the ABCs.
• Automation: Make sure you are leveraging the full power of Google Ads to get your business in front of the right people. See what is working and what isn’t and let Google be your guide, but also fully track all campaign movements to make sure you are attracting the right visitors.
• Broad Keywords: Broad keywords without negative keywords can lead to the wrong kind of traffic. You do not want to gain website views from those who are not interested in your goods or services. It is always best to have a strong conversion rate
• Conversions: Though Google Ads will deliver a conversion rate; it is always best to make sure you are tracking this with real life results. Is your goal to bring in leads or sell a product? Make sure you are effectively tracking the successfulness of your campaigns. As mentioned before, Google may not understand the difference between Sprinkle’s Cupcake ATMs and your cash ATM, so optimization and monitoring are key.
If you need Google Ads assistance, let us be your guide.

In a world where email boxes are flooded daily, you need to ensure your email stands out and you improve over time by monitoring deliverability and improving. Don’t have your email sent directly to spam or the trashcan. Stand out with these tips: 

1. Check Your Copy for Spam-Triggering Words.  
Make sure your subject line and body of email don’t include any keywords that can trigger spam alerts.  
2. Protect Against Hard Bounces.  
Are you keeping track of the percentage of hard bounces you get?  Since hard bounced can really hurt your reputation, you will have to clean your list regularly.
3. Don’t Forget Branding.
Branding is vital to how emails are being read and how recipients understand them.  Include your logo in your email communication and make it clear this coming from within the organization, so an individual or marketing@organization.com email address will be best to have brand cohesion.
4. Track Your Successes and Misses.
Understand which subject lines work and which don’t so you can replicate your successes.

Spring may be better associated with a deep cleaning, but Fall is a great time to reevaluate your marketing strategy and efforts to ensure everything is running smoothly, especially before the holiday rush if you’re in retail. With this new season comes the opportunity to find ways to improve your marketing campaign’s effectiveness. Here are a few ways to get started:

1. Update Social Media

Have you recently updated your profile picture, cover photo, about information, and checked your links? This housekeeping is crucial in maintaining proper branding and establishing a credible brand image. This updates gives your audience an opportunity to engage and share your new look or seasonal update. Also, if you have stopped using a social platform, wipe it clean or hide it so it doesn’t look like you are no longer active. It is better to be active on fewer platforms than to try to be active on all platforms, especially if your target audience can be limited to one or two platforms.

2. Critically Evaluate Your Website

Make sure your brand looks active online by routinely updating events your attending, posting on your blog, and sharing current specials. This is also a great time to comb through all your pages to make sure your links are working and no information is outdated, which includes your employees. If your website is starting to look a bit outdated, a rebrand could be necessary to make sure you are up-to-date.

3. Change Passwords

Cybersecurity is a hot topic for a reason. Make sure only those who need passwords have access and ensure passwords are different for each site. It’s smart to change them at least once a quarter.

4.  Update SEO Strategies

Search Engine Optimization (SEO) is critical for consumers to find your website. To accomplish this though, you’ll need to ensure your website has strong readability for search engines, meaning web pages with proper titling, relevant descriptions, and detailed meta descriptions.

Maintenance is a crucial step in your marketing strategy so you don’t fall behind! These tips are a good starting place, but if you want a deeper diver, contact us today.