2018 is here and the digital realm continues to evolve prompting new marketing trends, so what will be big in 2018? Below are a few of the marketing trends we know will continue to be huge this year.
Transparency and Accountability for corporations: Just like every other realm of life, accountability is HUGE. People want others to be held accountable for their mistakes, and the same is expected for businesses. Brands that are green, assist the community, and treat their employees well are viewed much more favorably. This is the year for authentic brands and for brands to SHOW consumers behind the scenes.
Non-visual content: People can now ask Siri, Alexa, and Google what the weather is, to order more paper towels, and text a friend, making consumers more comfortable with a non-visual experience. Podcasts are also gaining in popularities, so brands need to capitalize on these opportunities
Individual communication: A simple FAQ page is no longer sufficient. Consumers demand easy, personalized answers, which is why chat bots are huge right now for any business that needs customer support or sales information.
Influencer content: Bloggers were all the rage in 2017, and though this is still true, there is a slight change in brands strategy. Now, brands are honing in on individuals who have similar values, target audiences, and have established communities. It is easier and less expensive to gain traction with an established individual than build a community from scratch.
Live video: Between Instagram, Facebook, and personal pages, live videos are taking off. It is a way for a stronger consumer connection and Facebook reported users comment 10x more during live videos, thus encouraging greater interaction. Now, these videos need to be relevant and well thought out, but they are more genuine and authentic than prepared videos, which relates to our first note.
If you are in retail, now is the time to be pushing your product(s). The holiday season is upon us and consumers are shopping, but with so many products out there, how do you make sure you’re seen? Here are a few ideas to keep in mind:
Know Your Audience: Who is your targeted demographic? Make sure your marketing strategy is focused where these consumers are looking.
Timing is Key: This is especially on social media that now has unique algorithms. It’s important to be relevant, consistent, frequent, and engaging.
Be Relevant: Though this was mentioned before, it is extra important and deserves its own point. Be a part of the current conversation and know what is trending at the moment. This is the easiest way to engage with your audience.
Be Authentic: Establish a brand image and stick with it. Let people know what to expect when you are posting and be a subject matter expert.
Have Fun: Marketing is supposed to peak people’s interest, which can be noticed through true enjoyment. If you love your product, you can demonstrate it in fun and creative new ways and your consumers will notice your genuine excitement.
https://www.webvega.com/wp-content/uploads/2025/03/logo2025a.png00Samanthahttps://www.webvega.com/wp-content/uploads/2025/03/logo2025a.pngSamantha2017-12-07 05:02:532017-12-07 05:02:53Maximizing Your Marketing Strategy
The holidays can be a profitable time, but you have to make sure your product is in front of the consumer. There are a few steps to creating an effective holiday marketing strategy, and if you put forth the work, you could see great reward! Here are our recommended steps:
Make a holiday calendar. Develop a schedule and maximize the time you have. Also, keep note of the big shopping days: Black Friday, Small Business Saturday, Cyber Monday and of course, all the days leading up to Christmas.
Take note of the trends for this year and capitalize on them. Do you sell what everyone is talking about, or can you contribute to the conversation in some manner?
Be a holiday shopping resource and make holiday gift guides! You consumers will appreciate it.
Make a holiday event or a sale. It’s an expensive time of the year, so everyone loves to think they’re getting a deal!
Be true to your brand, but this is also a great time to show your human side. Show your employees, family or other meaningful messages.
2018 Marketing Trends
by SamanthaMaximizing Your Marketing Strategy
by SamanthaHoliday Marketing
by Samantha