Engagement Best Practices
As a brand, it is important to produce content your followers want to interact with, but merely getting likes or comments is not enough. You also need to focus on turning these likes into website clicks, calls, and purchases. Here are a few ways to engage with your followers:
- Use captions that ask questions to encourage comments.
- Respond to your follower’s questions or comments.
- Repost your follower’s pictures of your product or at least comment or like their pictures.
- Post pictures on Instagram and Facebook with shopping links.
- Utilize the “swipe to shop” feature on Instagram stories.
- Cultivate a community where your followers feel comfortable asking questions.
- Become a subject matter aspect.
- Share related articles, or other subject matter expert’s content if they are not in direct competition with you.
Pew recently released a study detailing the most used social media platforms. This year, the surprising winner was YouTube, which 73% of adults use, beating out the previous dominating platform: Facebook. Facebook is the second most popular due to its appeal to older generations. Fifty-five percent of adults 50 and over use Facebook, while only 7% use Snapchat. This proves there is a generational divide amongst social media platforms, with the younger generations adapting to the newer platforms. Instagram, Snapchat, and Twitter remain popular, but amongst the younger generation.
Right now is a huge time for sport TV viewership. Between Super Bowl Sunday and not even a week later the Winter Olympics starting, now is the time to capitalize on advertising, especially if your product is sports related or sports viewing (think pizza, beer, chips, soda- you get the picture). Not every Olympic event is going to be viewed, but between the ice skating, snow boarding, and those opening and closing ceremonies, there are at least a handful of opportunities to capitalize on. Here are a few of our strategies: