As a brand, it is important to produce content your followers want to interact with, but merely getting likes or comments is not enough. You also need to focus on turning these likes into website clicks, calls, and purchases. Here are a few ways to engage with your followers:
Use captions that ask questions to encourage comments.
Respond to your follower’s questions or comments.
Repost your follower’s pictures of your product or at least comment or like their pictures.
Post pictures on Instagram and Facebook with shopping links.
Utilize the “swipe to shop” feature on Instagram stories.
Cultivate a community where your followers feel comfortable asking questions.
Become a subject matter aspect.
Share related articles, or other subject matter expert’s content if they are not in direct competition with you.
https://www.webvega.com/wp-content/uploads/2025/03/logo2025a.png00Samanthahttps://www.webvega.com/wp-content/uploads/2025/03/logo2025a.pngSamantha2018-04-09 01:02:142018-04-09 01:02:14Engagement Best Practices
Pew recently released a study detailing the most used social media platforms. This year, the surprising winner was YouTube, which 73% of adults use, beating out the previous dominating platform: Facebook. Facebook is the second most popular due to its appeal to older generations. Fifty-five percent of adults 50 and over use Facebook, while only 7% use Snapchat. This proves there is a generational divide amongst social media platforms, with the younger generations adapting to the newer platforms. Instagram, Snapchat, and Twitter remain popular, but amongst the younger generation.
Though the original social media platform may still dominate, in this day and age, there is always going to be competition. As innovators create new concepts, users will flock. Remaining current in the digital age requires an eye towards the future and attention to research trends. Recently, due to backlash against Instagram’s algorithm, another platform has seen a surge: Vero. Though its staying power has yet to be tested, this is mere proof that in a week, things can change in the digital sphere. It is important for marketers to stay informed, pay attention, and be flexible.
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https://www.webvega.com/wp-content/uploads/2025/03/logo2025a.png00Samanthahttps://www.webvega.com/wp-content/uploads/2025/03/logo2025a.pngSamantha2018-03-05 20:57:302018-03-05 20:57:54Social Media Trends
Right now is a huge time for sport TV viewership. Between Super Bowl Sunday and not even a week later the Winter Olympics starting, now is the time to capitalize on advertising, especially if your product is sports related or sports viewing (think pizza, beer, chips, soda- you get the picture). Not every Olympic event is going to be viewed, but between the ice skating, snow boarding, and those opening and closing ceremonies, there are at least a handful of opportunities to capitalize on. Here are a few of our strategies:
Take advantage of hashtags. Any trending hashtag on social media is a great opportunity to be a part of the conversation.
Be relevant by commenting on a big event that happened. Did an underdog win Gold? Was there a huge oops? Make your product relevant, and again, join the conversation!
Tag people! You never know if an athlete will retweet what you said. Take a risk, it might pay off!
Make a seamless strategy. Toyota is releasing 6 ads between the Super Bowl and the Olympics, all with a central theme. The benefit of doing something like this is everyone is talking about it, wondering what will be next. Have a signature story and play into the themes of the time: patriotism, following your dreams, and being determined.
https://www.webvega.com/wp-content/uploads/2025/03/logo2025a.png00Samanthahttps://www.webvega.com/wp-content/uploads/2025/03/logo2025a.pngSamantha2018-02-10 18:04:542018-02-10 18:04:54Olympic and Super Bowl Advertising
Engagement Best Practices
by SamanthaSocial Media Trends
by SamanthaThough the original social media platform may still dominate, in this day and age, there is always going to be competition. As innovators create new concepts, users will flock. Remaining current in the digital age requires an eye towards the future and attention to research trends. Recently, due to backlash against Instagram’s algorithm, another platform has seen a surge: Vero. Though its staying power has yet to be tested, this is mere proof that in a week, things can change in the digital sphere. It is important for marketers to stay informed, pay attention, and be flexible.
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Olympic and Super Bowl Advertising
by Samantha