Have you finally opened your dream company? The life of an entrepreneur is hectic at first, but there are a few marketing tasks you should not put off.
Research your competitors. Know the landscape of your product line.
Identify your audience. This will guide all future marketing decisions if you know who you are targeting.
Narrow down your company’s branding and identity goals. This is the aesthetic side of business, but branding is important as it differentiates you from your competitors.
Claim your URL and build your website. In this digital age, a website is a very necessary early step.
Claim all social handles, even if you don’t activate the accounts initially. Your future self will thank you.
Familiarize yourself with SEO best practices, or hire an agency to do this for you. Once you have a web presence, this will be crucial in putting your new business in front of potential clients.
https://www.webvega.com/wp-content/uploads/2025/03/logo2025a.png00Samanthahttps://www.webvega.com/wp-content/uploads/2025/03/logo2025a.pngSamantha2018-08-01 16:25:292018-07-30 16:44:06First Steps of New Business Marketing
Sometimes coming up with your blog topic can be the hardest part of your blog. Depending on how frequently you post, ideas can be scarce. It’s hard to find inspiration, but there are a few key places to find inspiration. During this month’s blog post, we detail those places and what to look for:
News: Google your subject and see what the latest news is and what industry leaders are talking about. Once you do your own research, put your own spin or opinion on the subject.
Current Events: What’s going on in the world? Does your topic relate to it? This could even be as simple as a holiday, movement, season, etc.
Pinterest: Pinterest is still a great tool for finding inspiration, especially for those in creative fields. Find out what the latest trends are, or merely use it as a visual inspiration.
Competitors: It’s a great idea to always have an eye on your competitors. Though it’s never a good idea to replicate what they’re doing, it my inspire an idea of your own.
Instagram: Follow people in your industry, search hashtags, look up locations, and keep your eyes open for anything that you find inspiring. Like Pinterest, this is a great place for visual ideas.
https://www.webvega.com/wp-content/uploads/2025/03/logo2025a.png00Samanthahttps://www.webvega.com/wp-content/uploads/2025/03/logo2025a.pngSamantha2018-07-12 15:05:382018-07-30 15:16:52Blog Post Conceptualization
Sometimes determining the best keywords for your brand can be difficult. There are lots of words that COULD fit in to what your company does, but the execution doesn’t always work out. Below, we explain a few best practices that will ensure your ad dollars go to the best possible key words.
Not every word that pertains to your brand’s function should be used on AdWords. Some words are too broad and could make your ad populate for searches that don’t pertain to your work function. If you are a bakery, but only design wedding cakes, then advertising for bakery will extend your audience to people looking for bagels, cupcakes, bread, etc., and thus wastes your advertising budget.
Pretend you are your customers, and think about every keyword they could potentially search for to find a business like yours.
Take note of your budget. Some key words cost more than others, but if these are the keywords that are most pertinent to your business, then they are worth the investment. It is always wise to spend where your customers are looking.
First Steps of New Business Marketing
by SamanthaBlog Post Conceptualization
by SamanthaKeyword Planning
by Samantha