The holidays are a time for celebration, but they are also a time for businesses to make their bottom line through final sales. With the inundation of sales through social media and e-mail, it is important to make your content stand out from the crowd. Here are a few strategies to ensure your content on social media catches the eye of buyers and converts:
Start your sale promotion early enough to be able to guarantee holiday deliver.
Promote the sale through all social channels, including your story, and be sure to highlight specific products and remind about the delivery deadlines.
Write a blog with the best gifts for different kinds of people or hobbies to identify target audiences. Then promote the blog on all social channels.
Don’t post a sale on the holidays, instead, do a holiday message with your materials and begin promoting sales the day after.
https://www.webvega.com/wp-content/uploads/2025/03/logo2025a.png00Samanthahttps://www.webvega.com/wp-content/uploads/2025/03/logo2025a.pngSamantha2018-12-09 01:39:482018-12-27 02:15:37Holiday Social Best Practices
During the holidays, every retail store is flooding people’s inboxes with emails, therefore, it is important to make sure your email does not get lost is the masses. We have a few strategies to help ensure your email, and more importantly, information is distributed to your clients.
Have a creative, compelling subject line: Subjects that ask a question, advertise a sale, or have an upcoming end-date tend to be opened more readily because they pull the individual in and pique their interest.
Link to content on your website: The purpose of any email is to get people to your website so make sure links are on every picture, product or word where appropriate.
Promote your emails on social media: Ask people to sign up for your emails on social media and offer a short-term discount for doing so.
Have picture-heavy content: We live in a visual world, so don’t have text heavy emails. Instead, let pictures and graphics do the talking.
If you’re trying to grow your business, increase sales, or promote brand awareness, you’re probably looking into ads on one of these platforms, but which is better? The answer is complicated, though, considering what you’re looking for and what your end goal is. Obviously if you’re looking to grow your social presence, promote an event, or ____ Facebook might be the better platform. However, people generally don’t go looking for plumbers or service providers on Facebook, so unless this is a retargeting effort, these ads are better on Google.
Google also offers video ads on YouTube, shopping ads on Google Shopping, and retargeting ads that can follow interested individuals around the internet. Google also has a very large audience considering it is the most popular search engine.
Facebook is great for bloggers, the entertainment industry, cosmetic or fashion brands, and the event industry to target very specific individuals. On Facebook, ads can be targeted by employer, job, items they have liked, and traditional demographics. This can help narrow the audience better than Google.
In the end, split testing between the two platforms could be a great way to determine which platform fits your brand best as both provide great offerings.
https://www.webvega.com/wp-content/uploads/2025/03/logo2025a.png00Samanthahttps://www.webvega.com/wp-content/uploads/2025/03/logo2025a.pngSamantha2018-09-19 17:11:482018-09-23 17:13:41Facebook v. Google Ads
Holiday Social Best Practices
by SamanthaThe holidays are a time for celebration, but they are also a time for businesses to make their bottom line through final sales. With the inundation of sales through social media and e-mail, it is important to make your content stand out from the crowd. Here are a few strategies to ensure your content on social media catches the eye of buyers and converts:
Holiday Email Strategy
by SamanthaFacebook v. Google Ads
by SamanthaIf you’re trying to grow your business, increase sales, or promote brand awareness, you’re probably looking into ads on one of these platforms, but which is better? The answer is complicated, though, considering what you’re looking for and what your end goal is. Obviously if you’re looking to grow your social presence, promote an event, or ____ Facebook might be the better platform. However, people generally don’t go looking for plumbers or service providers on Facebook, so unless this is a retargeting effort, these ads are better on Google.
Google also offers video ads on YouTube, shopping ads on Google Shopping, and retargeting ads that can follow interested individuals around the internet. Google also has a very large audience considering it is the most popular search engine.
Facebook is great for bloggers, the entertainment industry, cosmetic or fashion brands, and the event industry to target very specific individuals. On Facebook, ads can be targeted by employer, job, items they have liked, and traditional demographics. This can help narrow the audience better than Google.
In the end, split testing between the two platforms could be a great way to determine which platform fits your brand best as both provide great offerings.