You’ve probably heard a lot about inbound vs. outbound marketing, but what is the difference, which is better, and what should you do? The key difference is outbound is more traditional marketing whereas inbound is the modern use of content to generate leads.
Outbound marketing utilizes mass media to push their product, message, and material to the public. Some different types of outbound marketing include:
TV ads
Billboards
Trade shows
Press releases
Direct mailers
Inbound marketing holds content as king and is designed to take your client through the buyer’s journey starting at awareness and leading to a purchase or even advocacy. This can be accomplished through a few different strategies including:
Paid search ads
Blogging
Social media marketing
E-mail campaigns
Community building
The benefit of inbound marketing lies in its flexible budget, which makes it an effective strategy for small, local businesses, in addition to national brands. It can be customized for a specific event, time period, or subject and reach a very targeted audience. We can help guide you through the best strategies for your business.
https://www.webvega.com/wp-content/uploads/2025/03/logo2025a.png00Samanthahttps://www.webvega.com/wp-content/uploads/2025/03/logo2025a.pngSamantha2019-09-09 21:18:052019-09-09 21:18:05Inbound vs. Outbound Marketing
Today is National Book Lovers Day, and there are so many books that are relevant in the digital space, especially with the constant changes. It is important to stay up to date with all that is happening in the industry, which is why you should grab one of these books for your next beach trip:
Building a Story Brand: All you need to know about this book can be summed up in one line, “Your customer should be the hero of the story, not the brand.”
This Is Marketing: This book highlights the new strategies in marketing and why the traditional approaches won’t work today. It dives into every relevant topic: the importance of audience trust, how to use marketing to solve problems, and why you need to be proud of your work.
UnMarketing: Stop Marketing, Start Engaging: This book identifies that the key to successful marketing today is audience engagement. The sales pipeline has changed and it now starts with recognizing your audience’s wants and needs, responding to them, cultivating a trusting relationship, and that will lead to a purchase or brand loyalty.
Ogilvy on Advertising: David Ogilvy is one of the most influential advertisers and has made a lasting impact on the industry. Ogilvy on Advertising is a thoughtful collection of his thoughts, mindsets, and vision for the industry.
Crushing It: Author Gary Vaynerchuk is another influential figure and his book examines the necessity in developing a brand image.
https://www.webvega.com/wp-content/uploads/2025/03/logo2025a.png00Samanthahttps://www.webvega.com/wp-content/uploads/2025/03/logo2025a.pngSamantha2019-08-09 15:43:232019-08-09 16:17:45National Book Lovers Day: Best Marketing Books
It’s a fact that your customers research reviews before making a purchase or selecting a company, restaurant, store, or any other establishment. This means your business’s online presence and reputation are crucial. An easy and popular way for for businesses to monitor their online presence is through Google My Business, a place for customers to review your businesses and you to interact with them. It is also an essential key to your business’s digital presence. Here are the steps to make sure your Google My Business is optimized:
Step 1. Verify Your Listing
Before you get to the fun stuff, you have to verify your listing. If you haven’t done so, simply log into your Google My Business using a Gmail email and then enter your business’s information. There will be steps to verify it to make sure you are the real owner.
Step 2. Add Pictures
Google My Business listings that have pictures will have a better click-through-rate. Make sure you include your logo, a cover photo, an exterior location picture, and show your services. You can also include a video!
Step 3. Promote Your Content Through Google Posts
With Google posts, you can promote services, blogs, events and more to your audience when they search your business on Google or Google Maps. Just remember, Google Posts expires after a week, unless it is an event, which lasts until the event is over.
Step 4. Respond to Reviews
Responding to reviews, especially the not so positive ones, will give you an opportunity to defend your business, but make sure you take a breath before responding and aren’t hostile as that will only hurt your business. Instead, thank the person for their perspective or bringing the situation to your attention. Do not argue with the person, but instead give them the opportunity to call you or email you so the resolution can be offline.
https://www.webvega.com/wp-content/uploads/2025/03/logo2025a.png00Samanthahttps://www.webvega.com/wp-content/uploads/2025/03/logo2025a.pngSamantha2019-07-16 19:42:232019-07-16 19:42:23The Importance of Optimizing Your Google My Business Listing
Inbound vs. Outbound Marketing
by SamanthaYou’ve probably heard a lot about inbound vs. outbound marketing, but what is the difference, which is better, and what should you do? The key difference is outbound is more traditional marketing whereas inbound is the
modern use of content to generate leads.
Outbound marketing utilizes mass media to push their product, message, and material to the public. Some different types of outbound marketing include:
Inbound marketing holds content as king and is designed to take your client through the buyer’s journey starting at awareness and leading to a purchase or even advocacy. This can be accomplished through a few different strategies including:
The benefit of inbound marketing lies in its flexible budget, which makes it an effective strategy for small, local businesses, in addition to national brands. It can be customized for a specific event, time period, or subject and reach a very targeted audience. We can help guide you through the best strategies for your business.
National Book Lovers Day: Best Marketing Books
by SamanthaBuilding a Story Brand: All you need to know about this book can be summed up in one line, “Your customer should be the hero of the story, not the brand.”
This Is Marketing: This book highlights the new strategies in marketing and why the traditional approaches won’t work today. It dives into every relevant topic: the importance of audience trust, how to use marketing to solve problems, and why you need to be proud of your work.
UnMarketing: Stop Marketing, Start Engaging: This book identifies that the key to successful marketing today is audience engagement. The sales pipeline has changed and it now starts with recognizing your audience’s wants and needs, responding to them, cultivating a trusting relationship, and that will lead to a purchase or brand loyalty.
Ogilvy on Advertising: David Ogilvy is one of the most influential advertisers and has made a lasting impact on the industry. Ogilvy on Advertising is a thoughtful collection of his thoughts, mindsets, and vision for the industry.
Crushing It: Author Gary Vaynerchuk is another influential figure and his book examines the necessity in developing a brand image.
The Importance of Optimizing Your Google My Business Listing
by SamanthaIt’s a fact that your customers research reviews before making a purchase or selecting a company, restaurant, store, or any other establishment. This means your business’s online presence and reputation are crucial. An easy and popular way for for businesses to monitor their online presence is through Google My Business, a place for customers to review your businesses and you to interact with them. It is also an essential key to your business’s digital presence. Here are the steps to make sure your Google My Business is optimized:
Step 1. Verify Your Listing
Before you get to the fun stuff, you have to verify your listing. If you haven’t done so, simply log into your Google My Business using a Gmail email and then enter your business’s information. There will be steps to verify it to make sure you are the real owner.
Step 2. Add Pictures
Google My Business listings that have pictures will have a better click-through-rate. Make sure you include your logo, a cover photo, an exterior location picture, and show your services. You can also include a video!
Step 3. Promote Your Content Through Google Posts
With Google posts, you can promote services, blogs, events and more to your audience when they search your business on Google or Google Maps. Just remember, Google Posts expires after a week, unless it is an event, which lasts until the event is over.
Step 4. Respond to Reviews
Responding to reviews, especially the not so positive ones, will give you an opportunity to defend your business, but make sure you take a breath before responding and aren’t hostile as that will only hurt your business. Instead, thank the person for their perspective or bringing the situation to your attention. Do not argue with the person, but instead give them the opportunity to call you or email you so the resolution can be offline.