In a world where email boxes are flooded daily, you need to ensure your email stands out and you improve over time by monitoring deliverability and improving. Don’t have your email sent directly to spam or the trashcan. Stand out with these tips:
1. Check Your Copy for Spam-Triggering Words.
Make sure your subject line and body of email don’t include any keywords that can trigger spam alerts.
2. Protect Against Hard Bounces.
Are you keeping track of the percentage of hard bounces you get? Since hard bounced can really hurt your reputation, you will have to clean your list regularly.
3. Don’t Forget Branding.
Branding is vital to how emails are being read and how recipients understand them. Include your logo in your email communication and make it clear this coming from within the organization, so an individual or marketing@organization.com email address will be best to have brand cohesion.
4. Track Your Successes and Misses.
Understand which subject lines work and which don’t so you can replicate your successes.
Black Friday previously meant early, cold, crowded mornings just to get the best deals for holiday gifts. Now, you can stay cozy and warm in your house and shop from the comfort of your home on Cyber Monday. This shopping evolution, though, means marketers must be prepared for the influx of website traffic, Google searches, and eager buyers. According to ComScore, Cyber Monday resulted in $6 billion worth of sales. So what do you need to do to make sure your organization can capitalize on potential sales? Follow these simple tips:
Adweek found over 50% of Cyber Monday sales came from mobile devices last year. If your website is not mobile-friendly, you will want to overhaul and update ASAP!
Run a contest starting now to gain awareness for your Cyber sales and brand traction. Nothing spreads as quickly on social media than a desirable contest or giveaway.
Digital may seem like king, but holiday shopping isn’t strictly online. Some shoppers combine online and offline shopping with buy online, pick up in store options.
CyberMonday is not just in the US, so if you are a global brand, make sure you’re targeting your global audience.
With the rise of conscious shoppers, consider matching sales to a humanitarian effort or create a product for a cause. ‘Tis the season for giving after all!
Consider partnering up with a different brand. Brand partnerships are huge during the holidays!
Offer something exclusive for the day, like a new color or offer!
Include gift wrapping or boxing for free or a minimal fee.
Create a holiday gift guide to help those shopping for difficult recipients and highlight different products.
Offer a free or reduced trial for software.
Create an exclusive deal for subscribers or members. Brand loyalty should never be underestimated in today’s competitive market.
And most importantly, start a drip campaign NOW! Your brand will have steep competition, so make sure you get in front of your target audience before the holiday.
https://www.webvega.com/wp-content/uploads/2025/03/logo2025a.png00Samanthahttps://www.webvega.com/wp-content/uploads/2025/03/logo2025a.pngSamantha2019-11-10 14:51:252019-11-10 14:51:25A Marketers Guide to Cyber Monday
Spring may be better associated with a deep cleaning, but Fall is a great time to reevaluate your marketing strategy and efforts to ensure everything is running smoothly, especially before the holiday rush if you’re in retail. With this new season comes the opportunity to find ways to improve your marketing campaign’s effectiveness. Here are a few ways to get started:
Update Social Media
Have you recently updated your profile picture, cover photo, about information, and checked your links? This housekeeping is crucial in maintaining proper branding and establishing a credible brand image. This updates gives your audience an opportunity to engage and share your new look or seasonal update. Also, if you have stopped using a social platform, wipe it clean or hide it so it doesn’t look like you are no longer active. It is better to be active on fewer platforms than to try to be active on all platforms, especially if your target audience can be limited to one or two platforms.
CriticallyEvaluate Your Website
Make sure your brand looks active online by routinely updating events your attending, posting on your blog, and sharing current specials. This is also a great time to comb through all your pages to make sure your links are working and no information is outdated, which includes your employees. If your website is starting to look a bit outdated, a rebrand could be necessary to make sure you are up-to-date.
Change Passwords
Cybersecurity is a hot topic for a reason. Make sure only those who need passwords have access and ensure passwords are different for each site. It’s smart to change them at least once a quarter.
4. Update SEO Strategies
Search Engine Optimization (SEO) is critical for consumers to find your website. To accomplish this though, you’ll need to ensure your website has strong readability for search engines, meaning web pages with proper titling, relevant descriptions, and detailed meta descriptions.
Maintenance is a crucial step in your marketing strategy so you don’t fall behind! These tips are a good starting place, but if you want a deeper diver, contact us today.
https://www.webvega.com/wp-content/uploads/2025/03/logo2025a.png00Samanthahttps://www.webvega.com/wp-content/uploads/2025/03/logo2025a.pngSamantha2019-10-09 16:11:232019-10-09 16:11:234 Steps for Fall Cleaning Your Marketing Strategy
Email Marketing Tips
by SamanthaIn a world where email boxes are flooded daily, you need to ensure your email stands out and you improve over time by monitoring deliverability and improving. Don’t have your email sent directly to spam or the trashcan. Stand out with these tips:
1. Check Your Copy for Spam-Triggering Words.
Make sure your subject line and body of email don’t include any keywords that can trigger spam alerts.
2. Protect Against Hard Bounces.
Are you keeping track of the percentage of hard bounces you get? Since hard bounced can really hurt your reputation, you will have to clean your list regularly.
3. Don’t Forget Branding.
Branding is vital to how emails are being read and how recipients understand them. Include your logo in your email communication and make it clear this coming from within the organization, so an individual or marketing@organization.com email address will be best to have brand cohesion.
4. Track Your Successes and Misses.
Understand which subject lines work and which don’t so you can replicate your successes.
A Marketers Guide to Cyber Monday
by Samantha4 Steps for Fall Cleaning Your Marketing Strategy
by SamanthaHave you recently updated your profile picture, cover photo, about information, and checked your links? This housekeeping is crucial in maintaining proper branding and establishing a credible brand image. This updates gives your audience an opportunity to engage and share your new look or seasonal update. Also, if you have stopped using a social platform, wipe it clean or hide it so it doesn’t look like you are no longer active. It is better to be active on fewer platforms than to try to be active on all platforms, especially if your target audience can be limited to one or two platforms.
Make sure your brand looks active online by routinely updating events your attending, posting on your blog, and sharing current specials. This is also a great time to comb through all your pages to make sure your links are working and no information is outdated, which includes your employees. If your website is starting to look a bit outdated, a rebrand could be necessary to make sure you are up-to-date.
Cybersecurity is a hot topic for a reason. Make sure only those who need passwords have access and ensure passwords are different for each site. It’s smart to change them at least once a quarter.
4. Update SEO Strategies
Search Engine Optimization (SEO) is critical for consumers to find your website. To accomplish this though, you’ll need to ensure your website has strong readability for search engines, meaning web pages with proper titling, relevant descriptions, and detailed meta descriptions.
Maintenance is a crucial step in your marketing strategy so you don’t fall behind! These tips are a good starting place, but if you want a deeper diver, contact us today.