CFacebook is no longer the lone premiere social media site, but that doesn’t mean your business should or can afford to abandon the platform. Facebook has made some updates in 2020 and they are trying to make the platform more competitive.
Facebook Stories
While it has not been as popular as Instagram’s stories, Facebook stories are still increasing in popularity, especially with the Instagram connection. Since its inception, Stories’ real estate has drastically grown within the app. This is a great place to leverage your business in a less formal manner.
Longform Video Content
Previously, short and sweet videos were preferred. However, Facebook is now pushing longform video, which gives your business the opportunity to give a demo, show a commercial, and have more options in terms of video.
Ads
Facebook updated several ad-reporting tools to make tracking easier so advertisers can measure campaign performance across the board. This includes conversion paths and cross-account reporting to get a holistic picture.
https://www.webvega.com/wp-content/uploads/2025/03/logo2025a.png00Samanthahttps://www.webvega.com/wp-content/uploads/2025/03/logo2025a.pngSamantha2020-07-20 01:29:572020-07-20 01:29:57How Can Your Organization Leverage Facebook?
TrackingGoogle Ads is a simple and effective way to garner additional business, but are you doing it properly? There are a few key points to ensure you are getting the best return on investment, starting with the ABCs.
• Automation: Make sure you are leveraging the full power of Google Ads to get your business in front of the right people. See what is working and what isn’t and let Google be your guide, but also fully track all campaign movements to make sure you are attracting the right visitors.
• Broad Keywords: Broad keywords without negative keywords can lead to the wrong kind of traffic. You do not want to gain website views from those who are not interested in your goods or services. It is always best to have a strong conversion rate
• Conversions: Though Google Ads will deliver a conversion rate; it is always best to make sure you are tracking this with real life results. Is your goal to bring in leads or sell a product? Make sure you are effectively tracking the successfulness of your campaigns. As mentioned before, Google may not understand the difference between Sprinkle’s Cupcake ATMs and your cash ATM, so optimization and monitoring are key.
If you need Google Ads assistance, let us be your guide.
https://www.webvega.com/wp-content/uploads/2025/03/logo2025a.png00Samanthahttps://www.webvega.com/wp-content/uploads/2025/03/logo2025a.pngSamantha2020-05-28 01:37:002020-05-28 01:37:00Top Google Ads Mistakes
Search engines are the easiest way for users to discover your webpage, and therefore play a pretty major role in website traffic. Writing with SEO (search engine optimization) in mind help to maximize the number of visitors directed to your site from search engines.
In its most simple use, if a user searches for a specific phrase, and that phrase is found on your website, then your website will be generated as one of the search results.
Despite needing to rank on search engines, you cannot forget the reader and the benefit you need to provide to them by writing meaningful content. This quality copy can still follow SEO guidelines and keep your audience coming back for more.
Another tactic is providing backlinks to other relevant content on your site because search engines take into consideration how many links are pointing to your site.
By utilizing these SEO tactics, search engines can accurately categorize your site, thus gaining you more visibility.
https://www.webvega.com/wp-content/uploads/2025/03/logo2025a.png00Samanthahttps://www.webvega.com/wp-content/uploads/2025/03/logo2025a.pngSamantha2020-03-25 01:11:522020-03-25 01:11:52SEO Writing for Articles
How Can Your Organization Leverage Facebook?
by SamanthaCFacebook is no longer the lone premiere social media site, but that doesn’t mean your business should or can afford to abandon the platform. Facebook has made some updates in 2020 and they are trying to make the platform more competitive.
Facebook Stories
While it has not been as popular as Instagram’s stories, Facebook stories are still increasing in popularity, especially with the Instagram connection. Since its inception, Stories’ real estate has drastically grown within the app. This is a great place to leverage your business in a less formal manner.
Longform Video Content
Previously, short and sweet videos were preferred. However, Facebook is now pushing longform video, which gives your business the opportunity to give a demo, show a commercial, and have more options in terms of video.
Ads
Facebook updated several ad-reporting tools to make tracking easier so advertisers can measure campaign performance across the board. This includes conversion paths and cross-account reporting to get a holistic picture.
Top Google Ads Mistakes
by SamanthaTrackingGoogle Ads is a simple and effective way to garner additional business, but are you doing it properly? There are a few key points to ensure you are getting the best return on investment, starting with the ABCs.
• Automation: Make sure you are leveraging the full power of Google Ads to get your business in front of the right people. See what is working and what isn’t and let Google be your guide, but also fully track all campaign movements to make sure you are attracting the right visitors.
• Broad Keywords: Broad keywords without negative keywords can lead to the wrong kind of traffic. You do not want to gain website views from those who are not interested in your goods or services. It is always best to have a strong conversion rate
• Conversions: Though Google Ads will deliver a conversion rate; it is always best to make sure you are tracking this with real life results. Is your goal to bring in leads or sell a product? Make sure you are effectively tracking the successfulness of your campaigns. As mentioned before, Google may not understand the difference between Sprinkle’s Cupcake ATMs and your cash ATM, so optimization and monitoring are key.
If you need Google Ads assistance, let us be your guide.
SEO Writing for Articles
by SamanthaSearch engines are the easiest way for users to discover your webpage, and therefore play a pretty major role in website traffic. Writing with SEO (search engine optimization) in mind help to maximize the number of visitors directed to your site from search engines.
In its most simple use, if a user searches for a specific phrase, and that phrase is found on your website, then your website will be generated as one of the search results.
Despite needing to rank on search engines, you cannot forget the reader and the benefit you need to provide to them by writing meaningful content. This quality copy can still follow SEO guidelines and keep your audience coming back for more.
Another tactic is providing backlinks to other relevant content on your site because search engines take into consideration how many links are pointing to your site.
By utilizing these SEO tactics, search engines can accurately categorize your site, thus gaining you more visibility.