For the most part, Snapchat has remained stagnant. The largest addition was the Discover rollout a year and a half ago, that is until Snapchat Memories debuted a week ago. Now you can save pictures you take in the app and share them later. This may help broaden its appeal, as you can also share pictures and videos not taken in the app.
In the My Memories section of the app, you can also search old pictures by dates, places and things like “beach,” making it very easy to find your old pictures. You can also edit the pictures before you share them by adding filters and geofilters.
If you enjoyed Snapchat for its secrecy, there is a password-protected section called “My Eyes Only.” These snaps can only be accessed with the password, however, the password cannot be recovered, so make sure you remember it!
Snapchat is now straddling the world of forgettable, silly pictures and timeless moments you cherish. What do you think of the addition?
Social media influencers have a great deal of persuasion and a wide scope. They have a large, devout following who trusts their opinions on products. However, this is not always a perfect relationship for brands. This month, we look at the pros and cons of using social media influencers for your brand:
Pros
1. Large audience.
2. More validity than a normal advertisement. Fans of influencers will trust their advocation for a product or service.
3. Easy and unique way to disseminate the brand’s message. Reposting or retweeting by the followers will make a great word of mouth campaign.
Cons
1. ROI not always obtainable. 100,000 likes does not translate into large scale purchases. It is a harder relationship to quantify the worth.
2. Not only are these social media sensation’s influene hard to quanitfy, they cost a decent amount. Most make these endorsements their career, so their backing comes at a price.
3. Your brand is subjected to their lifestyle and decisions. Make sure you research the person to make sure their ideals align with your company’s. Just because the influencer likes coffee and you are a coffee company, it does not mean this is a match made in heaven. Your company will be reflected in the media star’s personal decisions, and they share all of them (it’s how they got famous, remember?).
https://www.webvega.com/wp-content/uploads/2025/03/logo2025a.png00slavisahttps://www.webvega.com/wp-content/uploads/2025/03/logo2025a.pngslavisa2016-06-02 21:51:092016-12-14 21:51:41Social Influencer Pros and Cons
In one week, Google has made two changes to local search and Google maps. These changes impact local businesses ads and organic search results.
The first is that ads are now being shown in the Local Finder results page on Google after clicking “more places”. Before, this was purely organic. This is a good thing for businesses that are not in the top three organically, as their ad can populate. However, for those relying on organic search, this is now another area infiltrated with advertisements. These people might want to invest in a Google AdWords campaign.
The second change applies to ads in Google Maps. Ads will soon only be featured if they have a location extension in Google Maps, omitting regular text ads. Google Maps has also been removed from the list of Google Sites in Search Partners. Therefore, advertisers that have map extensions, but were not part of Search Partners could now have their ad shown. Conversely, those that do not use location extensions and were part of Search Partners will no longer have their ad shown in Google Maps.
Snapchat Memories
by slavisaIn the My Memories section of the app, you can also search old pictures by dates, places and things like “beach,” making it very easy to find your old pictures. You can also edit the pictures before you share them by adding filters and geofilters.
If you enjoyed Snapchat for its secrecy, there is a password-protected section called “My Eyes Only.” These snaps can only be accessed with the password, however, the password cannot be recovered, so make sure you remember it!
Snapchat is now straddling the world of forgettable, silly pictures and timeless moments you cherish. What do you think of the addition?
Social Influencer Pros and Cons
by slavisaPros
1. Large audience.
2. More validity than a normal advertisement. Fans of influencers will trust their advocation for a product or service.
3. Easy and unique way to disseminate the brand’s message. Reposting or retweeting by the followers will make a great word of mouth campaign.
Cons
1. ROI not always obtainable. 100,000 likes does not translate into large scale purchases. It is a harder relationship to quantify the worth.
2. Not only are these social media sensation’s influene hard to quanitfy, they cost a decent amount. Most make these endorsements their career, so their backing comes at a price.
3. Your brand is subjected to their lifestyle and decisions. Make sure you research the person to make sure their ideals align with your company’s. Just because the influencer likes coffee and you are a coffee company, it does not mean this is a match made in heaven. Your company will be reflected in the media star’s personal decisions, and they share all of them (it’s how they got famous, remember?).
Google Ads Changes
by slavisaThe first is that ads are now being shown in the Local Finder results page on Google after clicking “more places”. Before, this was purely organic. This is a good thing for businesses that are not in the top three organically, as their ad can populate. However, for those relying on organic search, this is now another area infiltrated with advertisements. These people might want to invest in a Google AdWords campaign.
The second change applies to ads in Google Maps. Ads will soon only be featured if they have a location extension in Google Maps, omitting regular text ads. Google Maps has also been removed from the list of Google Sites in Search Partners. Therefore, advertisers that have map extensions, but were not part of Search Partners could now have their ad shown. Conversely, those that do not use location extensions and were part of Search Partners will no longer have their ad shown in Google Maps.