Google AdWords has so many features and is constantly changing, so it can be a little difficult to understand. This month, we’re breaking down the different types of campaigns so you can understand which functions of AdWords best suites your business needs.
Search Network Only: Ads in this campaign appear in Google search results and other Google sites when people search for terms that are relevant to your ad’s selected keywords, i.e. “BMW X5” will show ads for car dealerships that sell BMWs.
Display Network Only: Display Network only campaigns are designed to show ads on websites and apps when your keywords are related to the sites’ content, i.e. if your search term is “dog training” and the website features information on dogs and the ways to train them. Basic location targeting and remarking campaigns are some of the features.
Search Network with Display Select: The Search Network with Display Select campaign type helps you reach people across Google search and related websites. It combines the aforementioned campaign types.
Shopping: Shopping campaigns allow retailers to promote their inventory and increase traffic to their website or local store.
Video: Video campaigns let you show video ads during streaming content on YouTube and across the Google Display Network.
Universal App: These campaigns allow you to promote your Android or iOS apps on Google Search, Play, YouTube, and Display Network.
We’re officially halfway through 2017 and you might have noticed a few web design changes on your favorite sites. Some design elements are more subtle, while others are bolder. Design is constantly evolving, meeting the needs of readers/consumers, so make sure you remain current and user friendly. Here are the 2017 trends we’ve noticed thus far:
Content at the heart of design: This should be obvious, but there is a greater trend towards designing for the user- understanding the demographics, trends while on the site, etc- an incorporating this knowledge into the design flow.
Bold type: This doesn’t necessarily mean bold typeface, but rather, a short description or statement that is awarded its own area to make a bold statement.
Richer backgrounds and patterns: Think bright colors, geometric patterns, and moodier aesthetics. These colors and designs make a statement on their own and are a contrast to the simple design previously dominating the landscape.
Contrasting typefaces: Typefaces don’t need to have a flow, instead, they need to have a stark contrast. Again, this makes a statement just by being different.
Animation: Visual tools hone in users and make the design more engaging. Watch for new tools to make animation more prominent, streamlined, and unique. This is not only visual, but also stimulating and educational.
https://www.webvega.com/wp-content/uploads/2025/03/logo2025a.png00Samanthahttps://www.webvega.com/wp-content/uploads/2025/03/logo2025a.pngSamantha2017-06-13 17:33:302017-06-13 17:33:30Web Design Trends Beginning of 2017
Social media is huge right now, a single post can make or break a company, but how do you decide which platforms are right for your business? We have a few questions to ask your self below to make sure you’re advertising where you need to.
Instagram:Do I have a visual element to my business? Is our product something consumers will be interested in seeing pictures of? If you answered yes to these then you DEFINITELY need to be on Instagram. Instagram is all about the pictures and short captions. Any company that has a visually appealing product, like a bakery, can succeed on Instagram. Products like ATMs that are not as visually appealing do not need Instagram.
Twitter: Do you have events? Do you have something to say? One of the best aspects of Twitter is following events and watching them transpire, like the Frye Festival or Super Bowl. Live Tweeting is a common phenomenon where people tweet as an event unfolds. If you can get in on these sort of conversations, you’re golden. Otherwise, Twitter is a great place for short thoughts like quotes that align with your business.
Facebook: Do I have something to say? I bet most people said yes to this simple question and that’s because Facebook is really the catch-all of social media platforms. It’s been around the longest, so it has a larger demographic and can be utilized in multiple ways. Businesses can post pictures, videos, long statements, menus and basic business information. Really, all businesses should be on Facebook.
Pinterest: Is my product visually appealing? Is my product used in crafts, DIY products, or recipes? If yes, then definitely! Pinterest is sort of like Instagram, except more where people go to be inspired, whether that is with a home improvement project, a new recipe, event planning, or styling new outfits. Anything in this realm can be very successful on Pinterest, but do not, it is used far more frequently by females than males.
https://www.webvega.com/wp-content/uploads/2025/03/logo2025a.png00Samanthahttps://www.webvega.com/wp-content/uploads/2025/03/logo2025a.pngSamantha2017-05-09 17:39:252017-05-09 17:39:25Social Platforms for Your Business
Google AdWords Campaign Types
by SamanthaGoogle AdWords has so many features and is constantly changing, so it can be a little difficult to understand. This month, we’re breaking down the different types of campaigns so you can understand which functions of AdWords best suites your business needs.
Web Design Trends Beginning of 2017
by SamanthaSocial Platforms for Your Business
by Samantha