SEO is a buzzword recently, but what is it and why do you need? SEO stands for Search Engine Optimization and is ultimately the process of enhancing your website so it populates and performs well in organic searches. SEO is what allows a plumber’s website to be placed in front of potential customers in need of plumbing services instead of other local plumbers. It is the best way to ensure you are connecting with your targeted audience.
First, you need to determine your demographic, and then figure out how they might search for you and what keywords they are using to search for you. Next, these words need to be implemented into your website. Search engines continue to develop their algorithm making it necessary to remain current. You have to be cognizant of what should go in your meta data, review your Google Analytics, and evolve as search engines do. It can be a lot to think about, but that’s what advertising agencies are for and the work definitely pays off!
https://www.webvega.com/wp-content/uploads/2025/03/logo2025a.png00Samanthahttps://www.webvega.com/wp-content/uploads/2025/03/logo2025a.pngSamantha2017-10-13 22:49:162017-10-13 22:49:16What is SEO?
Whether it’s social media, blog posts, or email newsletters, it is important to establish your brands voice. This should be reflective of what the company does and how you want it perceived. For example, a lawyer should be approachable, but also serious. This is a person you should trust.
A consistent voice gives the perception of being a reliable brand, one consumers can trust. This will also build brand loyalty if consumers believe they can expect the same level of service and quality every time. Nordstrom has perfected this with their customer service focus. Consumers know what to expect when purchasing from Nordstrom. Similarly, a consistent voice can build a following. Nike’s “Just Do It” campaign attracts go-getters who appreciate and relate to Nike’s strong, empowering message and persona.
Developing a voice can set you apart from your competitors and let consumers know why they should choose your brand. Be relatable and consistent.
https://www.webvega.com/wp-content/uploads/2025/03/logo2025a.png00Samanthahttps://www.webvega.com/wp-content/uploads/2025/03/logo2025a.pngSamantha2017-09-14 14:23:342017-09-14 14:23:34Discover Your Brands Voice
Social media has never been more important, but merely having an account does not mean you will be successful. Follow these best practices as a basis to make sure your social media platforms curate meaningful connections:
Consistency: No, not all of your pictures have to use the same filter (though people do enjoy an aesthetically pleasing flow on Instagram), but what really matters is remaining true to your brand’s voice. Define who your brand is and what it stands for to ensure a consistent appearance that consumers can trust. Signature hashtags are also a great way to remain consistent and find your consumers, which comes into play with #4!
Research: Understand who your consumers are so you can remain current. Word choice and images are key as groups vary on what speaks to them. If you know your audience, play to their needs.
Know Your Competitors: See what your competitors are doing- what works for them and what doesn’t. Don’t copy them, though, as that will undermine the trust of your brand, but it could encourage new ideas.
Engage & Interact: Consumers love brands who will engage and respond to them. Make your consumers/audience feel involved and special. Little things like replying to a post or answering a comment go a long way, but don’t feel like you have to get to everyone if you’re a large brand! Do your best.
Select Your Platforms: Not every brand necessarily needs to be on every social media platform. Once you know your voice and audience, determine WHERE you can best reach those people with your message. Also, be creative! If pictures of your product aren’t the most interesting, maybe consumers using your product will be more so. Williams-Sonoma doesn’t just post pictures of baking tools, but instead posts recipes and food that uses their products.
https://www.webvega.com/wp-content/uploads/2025/03/logo2025a.png00Samanthahttps://www.webvega.com/wp-content/uploads/2025/03/logo2025a.pngSamantha2017-08-11 17:39:362017-08-11 17:39:36Social Media Best Practices
What is SEO?
by SamanthaSEO is a buzzword recently, but what is it and why do you need? SEO stands for Search Engine Optimization and is ultimately the process of enhancing your website so it populates and performs well in organic searches. SEO is what allows a plumber’s website to be placed in front of potential customers in need of plumbing services instead of other local plumbers. It is the best way to ensure you are connecting with your targeted audience.
First, you need to determine your demographic, and then figure out how they might search for you and what keywords they are using to search for you. Next, these words need to be implemented into your website. Search engines continue to develop their algorithm making it necessary to remain current. You have to be cognizant of what should go in your meta data, review your Google Analytics, and evolve as search engines do. It can be a lot to think about, but that’s what advertising agencies are for and the work definitely pays off!
Discover Your Brands Voice
by SamanthaA consistent voice gives the perception of being a reliable brand, one consumers can trust. This will also build brand loyalty if consumers believe they can expect the same level of service and quality every time. Nordstrom has perfected this with their customer service focus. Consumers know what to expect when purchasing from Nordstrom. Similarly, a consistent voice can build a following. Nike’s “Just Do It” campaign attracts go-getters who appreciate and relate to Nike’s strong, empowering message and persona.
Developing a voice can set you apart from your competitors and let consumers know why they should choose your brand. Be relatable and consistent.
Social Media Best Practices
by Samantha