Your website is frequently the first place you interact with potential customers, and therefore, it needs to make a strong, lasting impression. The purpose of your website should be to not only inform your audience of your products and services, but also drive qualified leads. This is why when you are considering a website refresh, you must reconsider every aspect of your website to ensure you are building a website that captures your audience and converts them to customers.
What is the buyer journey on your website? Should you conduct a survey to more fully understand your consumer’s needs? Is your site map clear? What pages, modules or features are necessary?
Once you have identified your plan and strategy, you’ll need to focus on site architecture, SEO, branding, and other design elements to build a site that fits your brand, but also is appealing to your target audience. You want to ensure the customer journey is a success from the start.
With these ideas in mind, we can help design and build a website with a priceless ROI for your business ensuring long-term success for your business growth
https://www.webvega.com/wp-content/uploads/2025/03/logo2025a.png00Samanthahttps://www.webvega.com/wp-content/uploads/2025/03/logo2025a.pngSamantha2020-11-23 01:18:432020-11-23 01:18:43How to Design a Website that Captures More Business
The digital marketing landscape is changing as a result of COVID-19, especially for B2B businesses that traditionally rely on face-to-face meetings at tradeshows and events. This has lead to a new customer journey that focuses on digital aspects. Here are a few tactics that are more crucial than ever.
1. Focusing on virtual connections will be necessary to fill the void of in-person meetings and events. Focus on a strategy that fits with your business strategy, whether that be webinars, virtual conferences, or social media, but also be prepared to balance them with in-person events when possible.
2. Utilize the data and analytics available to you. Investing time and resources into understanding the market changes will ensure your organization changes with the times and has the best possible understanding of the market and end users.
3. Strengthen SEO and paid search/social and rethink the traditional strategies. The only way to recover is to take a fresh approach and respond quickly.
https://www.webvega.com/wp-content/uploads/2025/03/logo2025a.png00Samanthahttps://www.webvega.com/wp-content/uploads/2025/03/logo2025a.pngSamantha2020-10-11 21:11:372020-10-11 21:11:37New Digital Marketing Strategies
Marketing is a fast-paced industry and strategies can quickly become dated. How do you stay relevant and continue to maintain an edge in the industry? By staying informed of the latest industry news, reading marketing leader’s blogs, and listening to podcasts.
Podcasts and blogs are important marketing tools, but they should not be neglected for marketers to actually learn from as well. Here are our favorites:
1. HubSpot: Though a marketing automation system, HubSpot’s blog helps marketers addresses the current trends and gives insight into the trends driving the industry.
2. Neil Patel: An industry icon that can answer every question you’ve ever had about marketing strategy and explains concepts in an easy to understand manner on his blog.
3. How I Built This: Not just for marketers, NPR’s podcast interviews entrepreneurs to detail their fails and successes.
4. Marketing Over Coffee: Make this podcast a morning staple as you drink your coffee and take in a years of industry knowledge.
5. Social Media Examiner: If you need a social media deep dive, this is your spot for the most comprehensive coverage, though other marketing topics are also tackled. There are also great articles for beginners with easy to follow directions.
https://www.webvega.com/wp-content/uploads/2025/03/logo2025a.png00Samanthahttps://www.webvega.com/wp-content/uploads/2025/03/logo2025a.pngSamantha2020-09-23 01:14:512020-09-23 01:14:51Best Marketing Podcasts and Blogs
How to Design a Website that Captures More Business
by SamanthaYour website is frequently the first place you interact with potential customers, and therefore, it needs to make a strong, lasting impression. The purpose of your website should be to not only inform your audience of your products and services, but also drive qualified leads. This is why when you are considering a website refresh, you must reconsider every aspect of your website to ensure you are building a website that captures your audience and converts them to customers.
What is the buyer journey on your website? Should you conduct a survey to more fully understand your consumer’s needs? Is your site map clear? What pages, modules or features are necessary?
Once you have identified your plan and strategy, you’ll need to focus on site architecture, SEO, branding, and other design elements to build a site that fits your brand, but also is appealing to your target audience. You want to ensure the customer journey is a success from the start.
With these ideas in mind, we can help design and build a website with a priceless ROI for your business ensuring long-term success for your business growth
New Digital Marketing Strategies
by SamanthaThe digital marketing landscape is changing as a result of COVID-19, especially for B2B businesses that traditionally rely on face-to-face meetings at tradeshows and events. This has lead to a new customer journey that focuses on digital aspects. Here are a few tactics that are more crucial than ever.
1. Focusing on virtual connections will be necessary to fill the void of in-person meetings and events. Focus on a strategy that fits with your business strategy, whether that be webinars, virtual conferences, or social media, but also be prepared to balance them with in-person events when possible.
2. Utilize the data and analytics available to you. Investing time and resources into understanding the market changes will ensure your organization changes with the times and has the best possible understanding of the market and end users.
3. Strengthen SEO and paid search/social and rethink the traditional strategies. The only way to recover is to take a fresh approach and respond quickly.
Best Marketing Podcasts and Blogs
by SamanthaMarketing is a fast-paced industry and strategies can quickly become dated. How do you stay relevant and continue to maintain an edge in the industry? By staying informed of the latest industry news, reading marketing leader’s blogs, and listening to podcasts.
Podcasts and blogs are important marketing tools, but they should not be neglected for marketers to actually learn from as well. Here are our favorites:
1. HubSpot: Though a marketing automation system, HubSpot’s blog helps marketers addresses the current trends and gives insight into the trends driving the industry.
2. Neil Patel: An industry icon that can answer every question you’ve ever had about marketing strategy and explains concepts in an easy to understand manner on his blog.
3. How I Built This: Not just for marketers, NPR’s podcast interviews entrepreneurs to detail their fails and successes.
4. Marketing Over Coffee: Make this podcast a morning staple as you drink your coffee and take in a years of industry knowledge.
5. Social Media Examiner: If you need a social media deep dive, this is your spot for the most comprehensive coverage, though other marketing topics are also tackled. There are also great articles for beginners with easy to follow directions.