This year for the holidays, give your social media loving, tech obsessed friends the gifts they really want. We rounded up a few gifts that will make every tech lover smile. These are innovative gifts, full of cutting edge technology and a little quirk. 1. Sleep phones: These are perfect for those who like to […]
Instagram has been rolling out new features and designs recently and they just added a new feature that could revolutionize how retailers utilize the app. First, Instagram made their app more sleek with black and white minimalist design. Second, they added a stories feature to rival Snapchat. And now, Instagram is shoppable! They’re adding a […]
The digital age requires a lot from small businesses to make sure they stay ahead of the curve. There are a few necessities to ensure a successful digital strategy, even with limited time. If you utilized the strategies below, you could grow your customer base and expand your business beyond the store front. 1. A […]
Google AdWords is releasing new specifications for search ads. These are called “Expanded Text Ads” and Google is marketing them as the next generation of text ads, designed with mobile search in mind. So what are the changes? They include: 1 There are two headline fields instead of one, which includes allowing additional text in […]
For the most part, Snapchat has remained stagnant. The largest addition was the Discover rollout a year and a half ago, that is until Snapchat Memories debuted a week ago. Now you can save pictures you take in the app and share them later. This may help broaden its appeal, as you can also share […]
Social media influencers have a great deal of persuasion and a wide scope. They have a large, devout following who trusts their opinions on products. However, this is not always a perfect relationship for brands. This month, we look at the pros and cons of using social media influencers for your brand: Pros 1. Large […]
In one week, Google has made two changes to local search and Google maps. These changes impact local businesses ads and organic search results. The first is that ads are now being shown in the Local Finder results page on Google after clicking “more places”. Before, this was purely organic. This is a good thing […]
South by Southwest is filled with innovation, industry leaders and talent. If you are in the digital marketing world, here are your don’t miss events for this year’s festival March 11th-20th. 1. One of this year’s keynote speakers is Kevin Plank, founder and CEO of Under Armour. He will be discussing how Under Armour, one […]
Holidays offer a great opportunity for brands to capitalize on discussions, trending hashtags and the ferver of the season. Valentine’s Day is no different, and there are different ways for brands to capitalize: 1. With Comedy 2. Share the love 3. Honesty 4. Encourage Conversation 5. Reality Google+
2015 had many brand successes as brands tried new things, continuing to drive innovative content and garner a greater following. However, some of these innovations were social media fails, even if the intentions were good. Here are our top social media fails of 2015: 1. Starbucks #RaceTogether 2. Bud Light #UpForWhatever 3. Tinder’s tantrum
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