New Digital Marketing Strategies

The digital marketing landscape is changing as a result of COVID-19, especially for B2B businesses that traditionally rely on face-to-face meetings at tradeshows and events. This has lead to a new customer journey that focuses on digital aspects. Here are a few tactics that are more crucial than ever.
1. Focusing on virtual connections will be necessary to fill the void of in-person meetings and events. Focus on a strategy that fits with your business strategy, whether that be webinars, virtual conferences, or social media, but also be prepared to balance them with in-person events when possible.
2. Utilize the data and analytics available to you. Investing time and resources into understanding the market changes will ensure your organization changes with the times and has the best possible understanding of the market and end users.
3. Strengthen SEO and paid search/social and rethink the traditional strategies. The only way to recover is to take a fresh approach and respond quickly.