How Can Your Organization Leverage Facebook?

CFacebook is no longer the lone premiere social media site, but that doesn’t mean your business should or can afford to abandon the platform. Facebook has made some updates in 2020 and they are trying to make the platform more competitive.

Facebook Stories
While it has not been as popular as Instagram’s stories, Facebook stories are still increasing in popularity, especially with the Instagram connection. Since its inception, Stories’ real estate has drastically grown within the app. This is a great place to leverage your business in a less formal manner.
Longform Video Content
Previously, short and sweet videos were preferred. However, Facebook is now pushing longform video, which gives your business the opportunity to give a demo, show a commercial, and have more options in terms of video.
Ads
Facebook updated several ad-reporting tools to make tracking easier so advertisers can measure campaign performance across the board. This includes conversion paths and cross-account reporting to get a holistic picture.