Top Google Ads Mistakes

TrackingGoogle Ads is a simple and effective way to garner additional business, but are you doing it properly? There are a few key points to ensure you are getting the best return on investment, starting with the ABCs.
• Automation: Make sure you are leveraging the full power of Google Ads to get your business in front of the right people. See what is working and what isn’t and let Google be your guide, but also fully track all campaign movements to make sure you are attracting the right visitors.
• Broad Keywords: Broad keywords without negative keywords can lead to the wrong kind of traffic. You do not want to gain website views from those who are not interested in your goods or services. It is always best to have a strong conversion rate
• Conversions: Though Google Ads will deliver a conversion rate; it is always best to make sure you are tracking this with real life results. Is your goal to bring in leads or sell a product? Make sure you are effectively tracking the successfulness of your campaigns. As mentioned before, Google may not understand the difference between Sprinkle’s Cupcake ATMs and your cash ATM, so optimization and monitoring are key.
If you need Google Ads assistance, let us be your guide.