Email Marketing Tips

In a world where email boxes are flooded daily, you need to ensure your email stands out and you improve over time by monitoring deliverability and improving. Don’t have your email sent directly to spam or the trashcan. Stand out with these tips: 

1. Check Your Copy for Spam-Triggering Words.  
Make sure your subject line and body of email don’t include any keywords that can trigger spam alerts.  
2. Protect Against Hard Bounces.  
Are you keeping track of the percentage of hard bounces you get?  Since hard bounced can really hurt your reputation, you will have to clean your list regularly.
3. Don’t Forget Branding.
Branding is vital to how emails are being read and how recipients understand them.  Include your logo in your email communication and make it clear this coming from within the organization, so an individual or marketing@organization.com email address will be best to have brand cohesion.
4. Track Your Successes and Misses.
Understand which subject lines work and which don’t so you can replicate your successes.