4 Steps for Fall Cleaning Your Marketing Strategy

Spring may be better associated with a deep cleaning, but Fall is a great time to reevaluate your marketing strategy and efforts to ensure everything is running smoothly, especially before the holiday rush if you’re in retail. With this new season comes the opportunity to find ways to improve your marketing campaign’s effectiveness. Here are a few ways to get started:

1. Update Social Media

Have you recently updated your profile picture, cover photo, about information, and checked your links? This housekeeping is crucial in maintaining proper branding and establishing a credible brand image. This updates gives your audience an opportunity to engage and share your new look or seasonal update. Also, if you have stopped using a social platform, wipe it clean or hide it so it doesn’t look like you are no longer active. It is better to be active on fewer platforms than to try to be active on all platforms, especially if your target audience can be limited to one or two platforms.

2. Critically Evaluate Your Website

Make sure your brand looks active online by routinely updating events your attending, posting on your blog, and sharing current specials. This is also a great time to comb through all your pages to make sure your links are working and no information is outdated, which includes your employees. If your website is starting to look a bit outdated, a rebrand could be necessary to make sure you are up-to-date.

3. Change Passwords

Cybersecurity is a hot topic for a reason. Make sure only those who need passwords have access and ensure passwords are different for each site. It’s smart to change them at least once a quarter.

4.  Update SEO Strategies

Search Engine Optimization (SEO) is critical for consumers to find your website. To accomplish this though, you’ll need to ensure your website has strong readability for search engines, meaning web pages with proper titling, relevant descriptions, and detailed meta descriptions.

Maintenance is a crucial step in your marketing strategy so you don’t fall behind! These tips are a good starting place, but if you want a deeper diver, contact us today.