Inbound vs. Outbound Marketing

You’ve probably heard a lot about inbound vs. outbound marketing, but what is the difference, which is better, and what should you do? The key difference is outbound is more traditional marketing whereas inbound is the modern use of content to generate leads.

Outbound marketing utilizes mass media to push their product, message, and material to the public. Some different types of outbound marketing include:

• TV ads
• Billboards
• Trade shows
• Press releases
• Direct mailers

Inbound marketing holds content as king and is designed to take your client through the buyer’s journey starting at awareness and leading to a purchase or even advocacy. This can be accomplished through a few different strategies including:

• Paid search ads
• Blogging
• Social media marketing
• E-mail campaigns
• Community building

The benefit of inbound marketing lies in its flexible budget, which makes it an effective strategy for small, local businesses, in addition to national brands. It can be customized for a specific event, time period, or subject and reach a very targeted audience. We can help guide you through the best strategies for your business.