National Book Lovers Day: Best Marketing Books

Today is National Book Lovers Day, and there are so many books that are relevant in the digital space, especially with the constant changes. It is important to stay up to date with all that is happening in the industry, which is why you should grab one of these books for your next beach trip:

Building a Story Brand: All you need to know about this book can be summed up in one line, “Your customer should be the hero of the story, not the brand.”

This Is Marketing: This book highlights the new strategies in marketing and why the traditional approaches won’t work today. It dives into every relevant topic: the importance of audience trust,  how to use marketing to solve problems, and why you need to be proud of your work.

UnMarketing: Stop Marketing, Start Engaging: This book identifies that the key to successful marketing today is audience engagement. The sales pipeline has changed and it now starts with recognizing your audience’s wants and needs, responding to them, cultivating a trusting relationship, and that will lead to a purchase or brand loyalty.

Ogilvy on Advertising: David Ogilvy is one of the most influential advertisers and has made a lasting impact on the industry. Ogilvy on Advertising is a thoughtful collection of his thoughts, mindsets, and vision for the industry.

Crushing It: Author Gary Vaynerchuk is another influential figure and his book examines the necessity in developing a brand image.