5 Signs Your Website Needs an Update

Is your website visit rate low? Is your design outdated? Do you have a high bounce rate? If so, it’s time to revamp your website!

Here are a few signs that indicate if you need to do a website overhaul:

Slow Site Speed

If your site loads too slowly on a user’s phone or computer, this leads to a poor user experience and a greater chance of users leaving your site. Google states a load time should be 3 seconds or less to maintain user interest.

High Bounce Rate

A bounce is when a website visitor comes to your website and leaves without visiting other pages or interacting with your site. Google Analytics can give insight into your bounce rate.

Unorganized Site Without a User Journey

Users need a clear site journey and organizational structure to find what they were looking for when they first discovered your site. If there isn’t a clear structure, users might lose interest and bounce off your site. This will lead to missed opportunities.

Too Much Text & Not a Clean Design

Too much text, especially on your home page, can be overwhelming for the visitor and lead to a higher bounce rate. Additionally, it makes your site look cluttered, hard to navigate, and people will not read all that you have to say. Instead, break the text up with white space, images, sections, and amongst different pages to easily tell your brand’s story.

Not Mobile-Friendly

A friendly user experience extends to mobile viewing, and if your site isn’t mobile-friendly, pictures and text may not load properly and lead to a poor user experience. Make sure your website looks as good on mobile as it does on desktop, especially since mobile viewership has surpassed web.