4 Emerging Trends

As 2019 unfolds, here are a few emerging digital trends to keep in mind:

Conversational Social

Social media posts are two-way now. Instead of just posting, brand should try to engage consumers in a conversation and gauge their wants and interests. The key here is having a quick response time.

Geo-targeted Ads

This might seem like old news, but for Starbucks app users, you’ve already started experiencing this new type of geo-targeted ads of walking into a targeted location or area and then having an ad populate.

More Personal

Emails are going to get even more personal. They are going to focus on what the user is interested in, has engaged with, and more creative, impactful content will be treated as a result.

New Opportunities

As always, with each there will be new technologies, new trends, and new ideas. A strong brand is flexible and ready to jump on emerging trends.