First Steps of New Business Marketing

Have you finally opened your dream company? The life of an entrepreneur is hectic at first, but there are a few marketing tasks you should not put off.

• Research your competitors. Know the landscape of your product line.
• Identify your audience. This will guide all future marketing decisions if you know who you are targeting.
• Narrow down your company’s branding and identity goals. This is the aesthetic side of business, but branding is important as it differentiates you from your competitors.
• Claim your URL and build your website. In this digital age, a website is a very necessary early step.
• Claim all social handles, even if you don’t activate the accounts initially. Your future self will thank you.
• Familiarize yourself with SEO best practices, or hire an agency to do this for you. Once you have a web presence, this will be crucial in putting your new business in front of potential clients.