Social Media Trends

Pew recently released a study detailing the most used social media platforms. This year, the surprising winner was YouTube, which 73% of adults use, beating out the previous dominating platform: Facebook.  Facebook is the second most popular due to its appeal to older generations. Fifty-five percent of adults 50 and over use Facebook, while only 7% use Snapchat. This proves there is a generational divide amongst social media platforms, with the younger generations adapting to the newer platforms. Instagram, Snapchat, and Twitter remain popular, but amongst the younger generation.

Though the original social media platform may still dominate, in this day and age, there is always going to be competition. As innovators create new concepts, users will flock. Remaining current in the digital age requires an eye towards the future and attention to research trends. Recently, due to backlash against Instagram’s algorithm, another platform has seen a surge: Vero. Though its staying power has yet to be tested, this is mere proof that in a week, things can change in the digital sphere. It is important for marketers to stay informed, pay attention, and be flexible.

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