Holiday Marketing

The holidays can be a profitable time, but you have to make sure your product is in front of the consumer. There are a few steps to creating an effective holiday marketing strategy, and if you put forth the work, you could see great reward! Here are our recommended steps:

1. Make a holiday calendar. Develop a schedule and maximize the time you have. Also, keep note of the big shopping days: Black Friday, Small Business Saturday, Cyber Monday and of course, all the days leading up to Christmas.
2. Take note of the trends for this year and capitalize on them. Do you sell what everyone is talking about, or can you contribute to the conversation in some manner?
3. Be a holiday shopping resource and make holiday gift guides! You consumers will appreciate it.
4. Make a holiday event or a sale. It’s an expensive time of the year, so everyone loves to think they’re getting a deal!
5. Be true to your brand, but this is also a great time to show your human side. Show your employees, family or other meaningful messages.